Online Marketing Strategy and Execution
Startup Army's approach to marketing is simple: know your metrics and get the most out of your marketing dollars. All too often, innovative companies want innovative marketing before they're executing on the basics and making effective decisions based on real data. Our approach to helping startups is to assess the best channels for reaching their audience, to create accurate ways of measuring performance, and then to help them ramp up quickly based on metrics-driven decisions.
Startup Army assists startups with:
- Understanding Core Business Objectives
- Developing Multi-Channel Marketing Strategies
- Identifying Sales and Marketing KPI's (Key Performance Indicators)
- Creating Standardized Reports
- Analyzing Marketing Performance
- Reducing Ineffective Spending
- Optimizing High-Traffic Ads, Pages and Site Components
- Continually Testing and Optimizing Points of Greatest Impact
We offer services, including:
- Senior Marketing Consulting
- Social Media, PR and Investor Relations Consulting
- Brand Development and Management
- Ad Design and Optimization
- Site Conversion Optimization
- Search Engine Optimization
- Paid Search Management
- Media Buying
- Email Marketing
- Marketing Reporting Systems Integration
Startup Army Managing Partner Joey Flores was previously Director of Business Development for lead generation marketing startup Affiliate Fuel, leading to its acquisition by Experian in 2005. After the departure of its cofounders in 2006, Joey took over management of the organization during its tri-merger with ClassesUSA.com and mortgage powerhouse LowerMyBills. While helping to successfully integrate the three companies' platforms into Experian Interactive Media, thereby solidifying their position as a Top Ten Internet advertiser, he grew the Affiliate Fuel division from $19M in annual revenue to a trend of $48M in just under two years. In 2008 he left EIM to lead online marketing for consumer brand Mota Motors (www.Mota.com). The VC-funded company was recently named one of the Top 50 Most Promising Startups of 2009 by BusinessWeek and a TechCrunch50 startup.
Joey's leadership and effective decision making is a key part of Startup Army's ability to provide startups with marketing solutions that address their immediate needs while keeping their long term objectives in mind. Whether we're assisting new companies with launching their first marketing efforts, or optimizing large, existing budgets, we understand online marketing and design smart, scalable, revenue-focused solutions for every stage of business.